Sussex Business Bureau

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The Sussex Business Bureau (www.sussexbusinessbureau.co.uk) is privately owned and run by a long-serving team who focus on bringing their clients a personal service. Fast and efficient communication is the key to their success and ultimately their customers'. Sussex Business Bureau is designed to embrace the needs of a wide cross-section of businesses. Call answering, a virtual PA or an office service, audio transcription, a business address or management of your diary...it's all there for you. With a mission statement that sums up the very philosophy on which the business is founded, they are renowned for good customer service:  
"To ensure our products and services provide an On-Time,  First-Time,  Every-Time Customer experience, so that our clients' most valuable commodity, Time, is best used in the pursuit of enjoyment, wisdom and success."

Paul Yates-Smith, of Sussex Business Bureau, explains why they came to Wise & Wherefores: 
I had met Jenny, one of the directors of Wise & Wherefores,  through the Deans Business Club (www.deansbusinessclub.co.uk), a thriving and successful business networking organisation in the Brighton area.  From that, I knew that Wise & Wherefores specialised in Microsoft Office training.  I had an urgent email campaign to deliver from an ‘opted in’ database in Excel.  However all the component parts of the email addresses were broken across different columns and it was clear that the database could not be used in its present format, so I asked Wise and Wherefores for help.

Mike Flood, the Managing Director of Wise & Wherefores, and self confessed Excel fanatic, explains a little about how he helped:
The aim was to merge the information from different cells across the spreadsheet into 1 cell (per record) that contained a proper email address for use as the source for an email marketing campaign. After a quick check through the information on the spreadsheets, it was clear that the data contained a number of inconsistencies, such as ‘rogue’ spaces at the beginning and end of text in the cells. So, in a nutshell, we tidied up the information in each cell, reorganised the data and merged the appropriate parts into one cell that then held the proper email address for each recipient. One of the most satisfying elements of this project was that we only used methods and functions that are readily available in Excel for any user. No complicated programming was involved. That ties-in with our ethos at Wise & Wherefores, that we’ll teach people how to unleash some of the more powerful secrets of Excel that are waiting to be used, if you know they’re there!”

Paul Yates-Smith sums up:
The speed, efficiency and accuracy of the turnaround from Wise and Wherefores was, simply put, “relieving” . When I called to explain I had a big job to do and not much time, I could tell from the tone in his voice he was genuinely enthused to help and he did just that. Following our short conversation using my best “pigeon Excel” he knew exactly what was needed and, in what seemed an equally short time, delivered on his promise. Which left me relieved that I didn’t have to spend hours laboriously dealing with what, to me, was a major problem. When a client gives us a task to complete we do just that, although on this occasion, without our relationship with Wise and Wherefores, it certainly would not have been done in  a timely fashion. Working in this way is a perfect fit for our business and I can assure anyone looking to use Wise and Wherefores that they are indeed masters in their field!"

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